Oct.21 DAMA NY Chapter Presentation:

The Decision Model for Data Professionals: An Enterprise Analysis Technique

Presented By Barbara von Halle

Decades ago, the Relational Model changed the way we perceive and manage data. Now, in 2010, the Decision Model is doing the same for business decisions and rules. Business analysts and business SMEs use it today to represent business logic and rules as a web of normalized Rule Families. For the first time, a business's logic is explicit with its own unique look-and-feel. Inconsistencies, gaps, and redundancies become obvious. This shift is having a profound effect on certain industries already.
The timing is intriguing because Decision Management itself is gaining momentum, according to Harvard Business Review (Tom Davenport, "Make Better Decisions," HBR, Nov 2009).

This presentation, specifically aimed at business analysts, is based on the recent book, The Decision Model: A Framework for Business Logic Linking Business and Technology (von Halle and Goldberg, 2009, Taylor & Francis LLC, ISBN 1420082817).

"This book can become one of the classic books of a new era in computing that will have much traction in the next few years"- Opher Etzion, Ph.D., IBM Master Inventor.

The attendee will:

Learn that businesses run mostly on non-persistent data
See how the Decision Model transcends and leverages available data
Consider Decision Models and data models to instigate creative business thinking and decisions
Recognize business decisions (business logic plus non-persistent data plus inferential relationships) comprise a new dimension and model
Witness the inherent structure, integrity and normalization principles lie hidden in business logic today (as they were hidden in data years ago)
Follow the step-by-step creation of a Decision Model using an agile iterative approach.
Envision the integration of the Decision Model, visualization, and data models into requirements practices.

About DAMA

An Organization For Information Management Professionals
The Data Administration Management Association of New York, DAMA-NY, explores the role of information management in today's competitive global market place. DAMA-NY events bring together the best and the brightest to present and discuss the new strategies which are changing the way business is done in the information age.

DAMA-NY is the organization for business executives with information needs, for information managers who must be aware of emerging management techniques, and for information management professionals who wish to acquire the latest skills.

DAMA-NY pursues four principal goals:

Promotion of information management as a tool within the context of an overall business environment.
Presentation of new trends and techniques to keep members abreast of new developments in the field.
Continuing professional development to ensure that our professionals are well informed and well educated.
Creation of networking opportunities for the membership throughout the New York metropolitan area and the international community of information professionals via DAMA-International Internet access.

Event Registration: ->here

Event Location: CA (Formerly Computer Associates), 520 Madison Ave (53rd st), New York,

Barbara von Halle is Managing Partner of Knowledge Partners International, LLC (KPI). She is co-inventor of the Decision Model and co-author of The Decision Model: A Business Logic Framework Linking Business and Technology published by Auerbach Publications/Taylor and Francis LLC 2009.